Design out the box!

<h1>Think design of the box</h1>

Azougue Editorial

Azougue is a book publisher who carries out a social work for beginning writers.
The need was to create their own online store and sell direct to the user without using intermediary megastores.

My Approach

  • Identify the online habits of the target audience;
  • Define concept and Information Architecture;
  • Create wireframe and initial mocks;
  • Interaction Design and HTML/CSS development.


  • The customer sold 38% of the stock in the first month;
  • We increase the number of leads in the database;
  • We recorded an increase of 8% in sales compared to megastores.

Next steps

  • Perform A / B tests for inclusion of new categories of books.